Off-Page SEO

 



“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization. On-page search engine optimization happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion. Off-page search engine optimization is not just about links. It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals. As smart bloggers and content marketers, we usually start with on-page SEO. But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your web site. Depending on your marketing goals, the time you spend on off-page search engine optimization will vary. Dr. Pete Meyers from Seo Australia observed that many web site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other web site owners, those percentages are reversed.

 


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